About
Our Story
The Beginning
Born from a Love
of Gathering
The Velvet was born from a simple belief: that the act of gathering around a table is one of life's most profound rituals. Not for the food alone, but for the feeling it creates.
What began as a passion for artisan cheese evolved into a luxury brand that redefines how people experience hospitality. Based in Riyadh, we serve private hosts, luxury brands, hotels, and corporations who refuse to settle for ordinary.
Our Values
What Guides Us
Intention
Every choice, from cheese selection to table arrangement, is made with purpose and care.
Elegance
We believe beauty is not decoration. It is a language. And we speak it fluently.
Presence
We create spaces where people are fully present, fully engaged, fully alive.